Welcome to Steelcase DMD

A Special Edition of Dealer Management Development Exclusively for Steelcase Dealers

Thank you for your interest in Solomon Coyle's Dealer Management Development Program for Steelcase Dealers. If you're ready to register now, feel free to skip to the registration section.
Button link to Registration section

PLEASE NOTE: Registration for the Sep 2018-Sep 2019 offering of this program is closed. To receive information about future offerings, select "Dealer management development" on our Contact form.

The Program in Brief

Here's a quick introduction to this Solomon Coyle education program endorsed by Steelcase Channel Development:

What is the program about?

Solomon Coyle’s Dealer Management Development Program (DMD) program explores the evolving complexity of the dealer business amid today’s environment of change and disruption. The course offers an antidote to this complexity through content grounded in 5 key factors for dealer success: Strategic Planning and Execution, Well-Defined Business Model, Strong Financial Position, Superb Selling Organization, and Operational Excellence.

See more on the problem of increasing complexity

Infographic showing that DMD content is grounded in 5 key success factors.

Why should you be interested?

DMD is a deep, cross-functional look at how the dealer business functions and makes money. By stimulating end-to-end awareness of the quote-to-invoice process, DMD better equips participants to control costs, protect margins, and promote commitment throughout the dealership to high performance and market relevance.

Who is the target audience?

DMD is for management-level individuals who are leading — or preparing to lead — critical aspects of the dealer business. Principals and functional managers alike will find it appropriate to their level of responsibility and professional experience as well as beneficial to their business role.

When is it being offered?

Online classes lasting 60–90 minutes each will run every other week from September 19, 2018, to September 18, 2019. The classes will be recorded for later reference on demand. There are three breaks in the program schedule for ease of planning.

How much time and money will you invest?

Student preparation for each biweekly class is estimated at 60–90 minutes. The all-inclusive fee of $7,500 covers instruction (25 online sessions), course materials (learning guides, tools, templates), and two personal assessments done through Assessments Technology Group, a leader in science-based ability assessments and development tools. The first assessment establishes a baseline at the outset of the program. The second, at the end of the program, evaluates key indicators of future success in applying important lessons and best practices covered in the DMD curriculum.

Learn More About Steelcase DMD

Attend a Free Informational Webinar

Join us Wednesday, August 1, or Wednesday, August 15, at 11:30 EDT for a free 1-hour webinar explaining the focus, content and objectives of Dealer Management Development for Steelcase Dealers. We'll leave enough time for Q&A.
Button link to webinar registration site

Get the Introductory Briefing

Our free, no-obligation Introductory Briefing for Steelcase DMD is available to dealer principals and staff upon request. A request form is provided below.

The briefing package contains a program overview, the class schedule, the curriculum outline, and a matrix showing how the course content impacts the 5 key factors for dealer success. This is the same package we've made available through Steelcase internal communications and our email series about Steelcase DMD.

Image of Introductory Briefing cover

Briefing Request Form

Course Registration

Please use the form below to register your participant(s). We will invoice your company the total cost for the number of participants registered. There's a place in the form to enter a purchase order number if you like.

The all-inclusive fee of $7,500 per participant covers the webinar-based instruction (25 webinars in all), coaching, learning guides, class materials, tools and templates, and the ATG pre- and post-assessments.

Course Registration Form