George has specialized in executive, business development, and marketing communications during most of his 45-year career as a writer, editor, creative director, and communication strategist.
As the team’s lead writer and editor, George is responsible for our website, literature, email marketing and other marketing and business development communications. He projects the Solomon Coyle brand through our blog and social media. And he contributes to our training materials, including the student workbooks for Foundations of Sales Management and Dealer Management Development.
George's focus on the contract furniture industry dates from 2001, when David Solomon and Barry Coyle first engaged him for research and communication initiatives supporting dealer development.
His communications experience in the office furniture industry includes the planning, writing and editing of major manufacturer and dealer proposals; dealer business development and marketing projects, including websites, literature and direct marketing; and advertising, media and public relations and social marketing for independent installation companies in North America and Australia.
George's editorial and strategic expertise is available as part of Solomon Coyle consulting engagements.